About Joybuy

Joybuy Corporate Profile

Connecting China with the World's Consumers.

Operated by Chinese ecommerce giant, offers a wide selection of authentic, high-quality Chinese products at competitive prices and delivers them to customers' doors in a speedy and dependable manner.

Adhering to the same core values of authenticity and reliability that define the shopping experience at, aims to provide consumers around the world with an innovative and robust ecommerce platform through close cooperation with domestic suppliers in China.

As China' s largest ecommerce platform by revenue, offers a world-class set of online retail services to its legion of users, who now number close to 200 million in total. listed on the NASDAQ in May 2014 in the exchange's biggest floatation of that year. In 2015 it recorded a GMV of USD 71.4 billion (RMB 462.7 billion) and net revenues of USD 28.0 billion (RMB 181.3 billion), the latter representing an increase of 58% from the year before.

As a technology-driven company, has focused considerable effort in developing a robust and scalable platform which not only supports the company' s rapid growth but also allows it to provide cutting-edge technology and services to its partners and customers.

Founder's Profile


Richard Liu

Richard Liu is the founder of (NASDAQ:JD) and, China's largest online retail sales company, and has been its Chairman and CEO since the company's inception. Mr. Liu has over 15 years of experience in the retail and e-commerce industries.

In June 1998, Mr. Liu started a business in Beijing, primarily engaged in the distribution of magneto-optical products. In January 2004, Mr. Liu launched his first online retail website. He founded the company that eventually became later that year and has guided the company's development and growth since.

Mr. Liu earned his Bachelor Degree in Sociology from Renmin University (Beijing, China) and an EMBA degree from the China Europe International Business School.

Mission & Values

1.Mission: To make life carefree and joyful.

2.Vision: To become the most trust worthy company in the world.

3.JD's core values:
Customer first, Integrity, Teamwork, Passion, Innovation    • Customer first   -  Consumers, Suppliers, Seller Customers   -  Achievement, Gratitude, Service   • Integrity: Honesty, Accountability, Commitment   • Teamwork: People Oriented, Cooperation Oriented, Big picture Oriented   • Passion: Be No.1, Enjoy Work, Never Give Up   • Innovation: Be Better, Keep Learning, Accept Setbacks

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